Product Review: L’Oreal Wrinkle Expert Moisturizer


Oh, drugstore skincare. My friend and my foe. I am a firm believer that you can find some holy grail, amazing skincare products at the drugstore; however, I’m also a firm believer that not everything lining that Walgreens or Target skincare aisle is going to be worth your time. It’s a can be a total gamble. It can be even more of a gamble when it comes to anti-aging skincare products. This is a realm of skincare that I believe the drugstore just can’t quite do as well as higher end retailers. But that doesn’t mean I won’t give affordable anti-aging serums, oils, and moisturizers a shot. Although I would love to be able to drop a cool $200 on that one anti-aging moisturizer that has 24-karat gold in the formula and will also make you look completely ageless, I just can’t justify it. Not yet at least. So for now, I strive to find kick-ass, affordable, anti-aging moisturizers that actually make my skin look good and don’t break me out.

On a recent scavenger hunt in my local Walmart’s skincare aisle, I came across L’Oreal’s Wrinkle Expert Moisturizers, a new range from the beauty giant. With a range of 3 different anti-aging moisturizers, these moisturizers sparked my interest. I decided to pick up the L’Oreal 35+ Wrinkle Expert Day/Night Moisturizer and give you all my thoughts on this affordable new skincare range.

L’oreal Wrinkle expert moisturizer product review

First impressions of this moisturizer were interesting. They were interesting for a very particular reason. This range is targeting people of a very specific age. In case you didn’t pick up on the detail in the product name, this moisturizer is meant for/marketed towards men and women who are 35+. The other two products are targeting those 45+ and then 55+. Each of the products appear to target aging in varying levels. The 35+ moisturizer is advertised as an anti-fine lines product whereas the 45+ moisturizer is advertised as an anti-wrinkle product. I have mixed feelings about naming the products based on the target audience’s age. I am only 24, but I definitely have some fine lines and wrinkles meaning I could probably benefit from the 35+ moisturizer or the 45+ moisturizer. If I went and picked up my moisturizer that literally says age 45+, it honestly makes me feel a little bit negative about my skin. Why, wrinkles, why?! I’d rather the products not a have an age range on it. I’d rather just by my anti-wrinkle cream and not feel like, “Whoa. L’Oreal thinks people 45+ need this moisturizer and I’m only 24.” I’m not sure if I’m making much sense, but I just don’t love the target ages as the product names.

As for the actual product (aka what you came here for), I have a few thoughts. Don’t worry, I won’t go on another rant. The formula of the L’Oreal 35+ Wrinkle Expert moisturizer is quite nice. It’s a very creamy formula with a medium thickness. It’s not too thick, but not to watery. The consistency makes it perfect for a day/night moisturizer. As for the scent, it’s classic L’Oreal. L’Oreal skincare products just have a signature scent and this moisturizer is no different. And that’s not a bad thing! I like the scent. It’s very subtle. The product itself doesn’t irritate my skin or cause any breakouts, so I imagine this product would be worth a shot for those of you with sensitive skin. And as for the results of the product, this girl still has fine lines and wrinkles. I don’t expect this to eliminate my wrinkles. I do expect it to help slow down the aging of my skin and make my skin look smooth and youthful. And I think it does! My skin looks good. If it’s slowing down the aging process, only time will tell. But I’m a avid user of anti-aging skincare, so I fully intend on keeping this moisturizer as part of my daily skincare.

L’oreal Wrinkle expert moisturizer product review

Overall, I really like the L’Oreal 35+ Wrinkle Expert Day/Night Moisturizer. It makes my skin feel healthy and hydrated and it may also be helping my skin stay a little more youthful. I don’t love the naming of the products with the ages, but it’s something I can look past. If you’re on the hunt for a solid anti-aging moisturizer from the drugstore, I recommend picking up a L’Oreal Wrinkle Expert Moisturizer.

Looking for more skincare goodies? Check out our Best Affordable Face Sunscreen blog post!

XO –


Please follow and like us:

2 thoughts on “Product Review: L’Oreal Wrinkle Expert Moisturizer

Leave a Reply

Your email address will not be published. Required fields are marked *